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Effective Date: 10/07/2025
Company: New Move Fashion
Website: www.newmovefashion.co.uk

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1. Introduction

This Cookies Policy explains how New Move Fashion ("we", "our", or "us") uses cookies and similar technologies on our website. By continuing to use our site, you consent to the use of cookies as described in this policy unless you disable them.

We are committed to transparency and privacy. This policy describes the technologies we use, the information they collect, and your options for managing your cookie preferences. 

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2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function efficiently, remember your preferences, analyse traffic, and improve user experience.

Other similar tracking technologies include:

• Web Beacons / Pixel Tags – tiny graphic images used to monitor user behaviour

• Flash Cookies – used for multimedia content and storing preferences

• Local Storage / Session Storage – browser-based technologies that store data locally

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3. What Cookies We Use

We use the following categories of cookies:

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a. Strictly Necessary Cookies

These cookies are essential for website functionality (e.g., enabling secure login, shopping cart, and payment processing). They cannot be switched off in our systems.

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b. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our site (e.g., Google Analytics, Meta Pixel). They collect data like:

• Pages visited

• Time spent on the site

• Browser type

• Referring URL

• General location (IP-based)

This data is aggregated and used to improve website functionality and marketing performance.

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c. Functional Cookies

These cookies allow the site to remember your preferences, such as language, region, or login details.

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d. Advertising & Targeting Cookies

These are used to deliver relevant ads to you and track ad performance across platforms. Third-party advertisers (like Google Ads, Facebook Ads) may use these to profile your browsing behaviour across websites.

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4. What Personal Data Is Collected?

Cookies and similar technologies may collect personal information including:

• IP address

• Device type and browser

• Geographic location (approximate)

• Pages viewed and time spent

• Click and scroll behavior

• Shopping cart activity

• Referral URLs

Some cookies may link this information to your account or order details if you are logged in.

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5. How We Use This Information

We use the collected data for:

• Operating and securing the website

• Analysing website traffic and performance

• Personalizing user experience

• Delivering targeted marketing and remarketing

• Improving site design and functionality

We may also share anonymized or pseudonymized analytics data with trusted service providers and

marketing partners.

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6. Third-Party Cookies

Our site may allow third-party services to place cookies on your device. These include services such as:

• Google Analytics

• Facebook/Meta Pixel

• Shopify or other ecommerce platforms

• Email marketing platforms (e.g., Klaviyo, Mailchimp)

We do not control these cookies, and their use is governed by the respective third parties’ privacy and

cookie policies.

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7. How You Can Control Cookies

You can manage your cookie preferences by:

• Using our Cookie Banner on your first visit to accept or reject optional cookies

• Adjusting browser settings to block or delete cookies

• Using tools like YourAdChoices or Network Advertising Initiative

Please note that disabling certain cookies may limit the functionality of our website.

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8. Legal Basis for Processing (for UK/EU Users)

Under the UK GDPR and EU GDPR, we rely on:

• Consent for analytics, personalization, and advertising cookies

• Legitimate interest or contractual necessity for essential cookies

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9. Changes to This Policy

We may update this Cookies Policy periodically to reflect changes in technology or legal requirements.

Updates will be posted on this page with a revised effective date.

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10. Contact Us

If you have questions about our use of cookies or this policy, please contact:

New Move Fashion
Email: info@newmovefashion.co.uk
Mailing Address: 67b Victoria Road London NW6 6TB United Kingdom